Hospitality Revenue and Demand Management

Program Overview

This 100% online course is designed to provide students with a comprehensive understanding of revenue management in the hospitality industry. The program explores the concepts, principles, and implementations of revenue management, including strategic pricing, tactical pricing, total revenue management, technology enablers, and talent, people, and organization.

Program Structure

The program consists of six modules, each covering a specific aspect of revenue management:

1. Introduction to Revenue Management: Build foundational knowledge of revenue management and explore its impact on the hospitality industry.
2. Strategic Pricing: Assess the difference between strategic and tactical pricing, exploring the use of strategic pricing and how to establish it within the hotel's strategic positioning.
3. Tactical Pricing: Learn about tactical pricing, including day-to-day application of different price points at different points of time.
4. Total Revenue Management: Explore the application of revenue management in other ancillary streams and how to bundle different revenue streams to satisfy customers and drive revenue and profit.
5. Technology Enablers: Take a deep dive into the key enablers for revenue management: technology.
6. Talent, People and Organization: Discover the most important enabler for successful revenue management: people and processes.

Admission Criteria

There are no specific admission criteria for this program, but ideally, students would have a background in hospitality and/or management and a firm grasp of mathematics.

Fees

CHF 1,350

Next Intakes

8 October 2025

Limited spaces available

Program Benefits

• 100% flexible learning
• Certificate of completion
• Peer-to-peer networking
• Direct faculty interaction
• Enhance knowledge and understanding of revenue management in hospitality

Faculty

Debra Adams, Visiting Professor

FAQs

• What professional background is required to enroll in the Hospitality Revenue and Demand Management course? There are no specific admission criteria for this program, but ideally, students would have a background in hospitality and/or management and a firm grasp of mathematics.
• How will this course facilitate networking and interaction with peers and faculty? The course is designed to facilitate connections with expert faculty and peers, including live online teaching sessions, group presentations, and access to online discussion forums.
• What specific revenue management skills and strategies will I learn? Over three intensive weeks, students will learn all about the principles of revenue management, how different hospitality segments implement it, and how to develop strategies for maximizing revenue using demand, capacity, and performance data and analytics.

Les Roches Global Hospitality Education

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Overview:

Les Roches Global Hospitality Education is a renowned international hospitality school with a rich history spanning over eight decades. It is recognized as one of the world's leading institutions in hospitality education, boasting a 98% placement rate for job-seeking graduates. Les Roches offers a comprehensive range of programs, from undergraduate to postgraduate and executive education, catering to diverse career aspirations in the hospitality industry.

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Services Offered:

Les Roches provides a wide array of services to its students, including:

Academic Programs:

Bachelor's, Master's, MBA, and Executive Education programs in various hospitality-related fields.

Practical Experience:

Internships and work experience opportunities within the industry.

Career Services:

Guidance and support in job searching and career development.

Campus Life:

A vibrant and diverse student community with various extracurricular activities and social events.

International Exposure:

Opportunities to study and work in different countries.

Online Learning:

Flexible online courses for professionals seeking to enhance their skills.

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Student Life and Campus Experience:

Les Roches offers a dynamic and immersive campus experience. Students can expect:

Global Community:

A diverse student body from around the world, fostering a multicultural environment.

Extracurricular Activities:

Sports, clubs, and social events to enhance student life.

Modern Facilities:

State-of-the-art classrooms, laboratories, and accommodation.

Beautiful Campuses:

Locations in picturesque settings like Crans-Montana, Switzerland, Marbella, Spain, and Abu Dhabi, UAE.

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Key Reasons to Study There:

Industry Recognition:

Les Roches graduates are highly sought after by leading hospitality companies worldwide.

Practical Focus:

The curriculum emphasizes hands-on learning and practical skills development.

Global Network:

Access to a vast network of alumni and industry professionals.

International Experience:

Opportunities to study and work in different countries, expanding global perspectives.

Career Support:

Dedicated career services to guide students in their career paths.

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Academic Programs:

Les Roches offers a range of academic programs, including:

Undergraduate:

BBA in Global Hospitality Management

Postgraduate:

Master's in International Hotel Management, Master's in Marketing Management in Luxury Tourism, Master's in Sports and Events, Master's in Hospitality Management with Specialisation

MBA & Executive Education:

MBA in Global Hospitality Management, Executive MBA in Global Hospitality Management, Executive Masters in International Hotel Management, Executive Post graduate in International Hotel Management

Postexperience Programs:

Masters in Hospitality Management with Specialisation, Postgraduate in International Hospitality Management, Postgraduate in Digital Transformation, Postgraduate in Food and Beverage Entrepreneurship and Management, Postgraduate in Leadership and Talent Management, Postgraduate Diploma in Marketing Management in Luxury Tourism, Postgraduate Diploma in Golf Management, Postgraduate Diploma in Cruise Line Management

Online Courses:

Executive online courses and online certificates in various hospitality-related areas.

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Other:

Les Roches is accredited by prestigious organizations like QS Stars University Ratings and NECHE, further solidifying its reputation for quality education. The institution also boasts a global alumni community of over 16,000 members, providing a strong network for career advancement.